Burris set a new benchmark in performance optics last year when the company introduced its groundbreaking and technologically advanced Veracity PH riflescope. This forward-thinking optic effectively eliminated the challenge of bullet drop compensation for longer distance shots with its revolutionary PËK dial-to-distance click-less digital elevation turret and integrated heads-up display. For 2024, Burris grows the Veracity PH lineup with three new models boasting a shorter and lighter design, expanded power factor offerings, two new reticle designs, and an improved optical system ED glass.